A fintech app aimed to boost in-app engagement and reduce churn by refining its user acquisition and onboarding flow. By leveraging first-party data, the team optimized conversion pathways and improved user quality across the funnel.

Challenge

• Increase in-app engagement and reduce churn by enhancing the efficiency of the user acquisition funnel.

Solution

• Utilized first-party data modeling to identify high-intent user behaviors and optimize the acquisition-to-conversion journey, with a focus on KYC (Know Your Customer) completion.

Results

• 8000+ KYC monthly

• 56% CR increase from registration to KYC events

• 25% reduction in CPA

• 32% ROI increased